20 reasons for a celebration

In 2025 we will reach a new milestone for the Fiets en Wandelbeurs Netherlands with the 20th. edition of the event! An achievement that we want to celebrate, because in its two decades, the Fair has become a prominent fixture in the outdoor pursuits calendar. This year’s theme will be ‘a trip down memory lane’. Along with visitors and exhibitors, we will step into the DeLorean to re-experience past editions and to re-live earlier cycling and hiking holidays after which – Great Scott! – we step out safely back in 2025 again.

To Fietsenwandelbeurs.nl

This is what Dutch people like doing most in their leisure time

It hardly comes as a complete surprise but walking and cycling emerge as the most popular leisure activities of the Dutch. According to the recent "Nederlandse Vrijetijdsonderzoek" (NVTO) having a walk is by far the most popular (34%) activity, followed by having a recreational bicycle ride (10%). These are daytime recreational outings from home, of at least one hour. Holiday outings do not count. In short: the Dutch are physically active people and the Fiets en Wandelbeurs is a perfect match for them. 

To the report (in Dutch)

Make your novelties an eyecatcher too

Every year there are many novelties to be discovered in e-bikes. The Trends & Novelties zone at the E-bike Challenge is the place to highlight your new developments for an engaged audience. This can be done near a presentation column, with the product being exhibited on a counter with or without a lockable glass case. The price level is very budget friendly, and the zone is a good space for companies who do not opt for complete stand. 

Read more

With Hicle, holidays are even better than they already are

You can of course find everything after lots of googling, but it is much easier if the offers of active holidays and accommodation for cyclists and walkers are available on a single, conveniently arranged website. Hicleholidays.com offers exactly that, plus an extra dose of cycling and walking inspiration via more than 100 blogs. Unlike the Dutch Taxman, we can in this way make it both ‘nicer and easier’ for holiday hunting Dutch and Flemish people. If you want to know more about the options for promoting your offering on Hicle Holidays, please contact us via sales@hicle-events.com.

To Hicleholidays.com 

Update IBTC 2025 in Utrecht

In the meantime, the team of the International Bike & hike Tourism Conference (IBTC), has been strengthened by the addition of Destinationmakers.nl. Hicle signed a contract with Marjan Gielen of Destinationmakers.nl for far-reaching co-operation. And there is even more news on the IBTC-front. The Domstad Congress centre in the heart of Utrecht will be the location for the conference on Thursday 13 February 2025, the day before the start of the Fiets en Wandelbeurs. 

To the IBTC-site

Hire a lecture room: to avoid disappointment

Better to be early than too late, is the motto when hiring a lecture room at the Fiets en Wandelbeurs shows in Utrecht and Ghent. Exhibitors can hire a lecture room for one or more hours, but the capacity is limited. So it is advisable to reserve a room before 1 November. In the weeks of December, a large part of the lecture programme will already be filled in. Naturally we will do our very best to grant the requests and requirements of all exhibitors.

Reservations can be made via stefan@hicle.com.

Follow Hicle on LinkedIn

News and tips for exhibitors, relevant news about cycling and walking and the latest Hicle developments: follow our Hicle LinkedIn group and stay informed. We would also like to hear your thoughts on the topics in the posts. In short: let's connect!

To the Hicle group

Profit from early booking discount

If you register before 1 September 2024, you will receive a 10% reduction on the cost of bare stand space. This discount does not apply to space in collective pavilions.



 

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