E-bike Challenge Netherlands

In 2024, Jaarbeurs Utrecht was the setting for the first Dutch edition of the E-bike Challenge, in combination with the Fiets en Wandelbeurs Netherlands. With a total of almost 24,112 visitors for both events, the Challenge was an immediate success.

The beating heart of the Challenge is a large indoor test course, on which visitors make many thousands of test rides. They can choose from the latest models of e-bikes and speed pedelecs from dozens of brands. The stands of the bicycle exhibitors are located along the test track.

Just like in Belgium, the combination of E-bike Challenge with Fiets en Wandelbeurs appears to be particularly successful. Visitors to the Fiets en Wandelbeurs like to take a look ‘at the neighbours’, and vice versa.