In full swing

Cycling, hiking, outdoor! We know how to handle it. With events, holiday offers, blogs and advice. We are happy to share our passion with our visitors and professionals in the field of cycling and hiking. And we gladly promote active holidays at home and abroad.

IBTC 2025: save the date! 

The day before the start of the Fiets en Wandelbeurs in Jaarbeurs Utrecht, on Thursday, February 13, 2025, there will be a new edition of the IBTC. Please mark the date in your agenda. The location is in the heart of Utrecht. More information will follow. 

Registration Cycle Route of the Year

Until June 1, 2024, you could register routes for the election of the Cycle Route of the Year 2025. Nominated routes, and certainly the winner, can count on a lot of publicity in the media. An experienced jurie will cycle and test all the nominated routes.

Registration cycle route

Make use of the early bird discount!

After the successful editions in 2024, we are already looking ahead to our events in 2025. We can offer quick decision-makers a nice early bird discount. If you register before September 1, 2024, you will receive a 10% discount on the bare floor space. This offer does not apply to places in collective pavilions. Registration for the Fiets en Wandelbeurs and E-bike Challenge 2025 in Utrecht (14, 15, 16 February) and Ghent (1 & 2 March) is possible online via this page.

Fiets en Wandelbeurs/E-bike Challenge kick off the season in Belgium

The Fiets en Wandelbeurs and E-bike Challenge had two wonderful days in Flanders Expo Ghent. We welcomed a total of 14,786 visitors. Until the end, the aisles remained well filled with a genuinely interested audience. On the large indoor test course of E-bike Challenge, visitors could try out the latest models of e-bikes and speed pedelecs from 16 brands. They had a wide choice: from trendy electric city bikes to electric mountain bikes, and from touring e-bikes with super batteries to speed pedelecs.

Venntrilogie is Hiking Route of the Year 2024

This time the trophy for the 'best hiking route in the Benelux' goes to the Venntrilogie in Eastern Belgium. A new route of 109 km, from the border triangle with the Netherlands and Germany to Bütgenbach. The jury praised the signage in both directions, the information boards at the start and end of each stage and the guide in four languages. She was also charmed by the 'overwhelming nature' along the route, especially during stages 3 to 6.

Successful edition of the Fiets en Wandelbeurs / E-bike Challenge in Utrecht

With 24,112 enthusiastic visitors, the Fiets en Wandelbeurs and E-bike Challenge in Jaarbeurs Utrecht have had a successful edition. The aisles were particularly busy on Friday and Saturday and many exhibitors had to answer a barrage of questions. As a theme country, Poland was extra in the spotlight. For three days, Poland presented the most beautiful routes and areas in that country in a large stand on the exhibition floor and in a lecture room. The E-bike Challenge was all about testing electric bicycles and speed pedelecs. Thousands of test rides were made on the latest models from more than 30 brands on the Shimano E-bike Course and Shimano Speed ​​Pedelec Course in Hall 4 and Hall 2.

Van Gogh Drenthe is Cycle Route of the Year

'Van Gogh Drenthe Cycle Routes' in the Netherlands has been chosen as Cycle Route of the Year 2024. The jury announced this on the first day of the Fiets en Wandelbeurs in Jaarbeurs Utrecht. The Van Gogh Cycle Routes consist of three loops of a total of 150 kilometers. These can be ridden in combination with each other, but also separately. Vincent van Gogh spent three months in the Dutch province of Drenthe, but this is not really known. The routes introduce you to the beautiful primeval landscape that the artist was inspired by. You cycle through playful fields with old green villages, forests and swampy peat areas, where nature is allowed to take its course again. The jury was pleasantly surprised by the excellent quality of this cycle route in the Netherlands.

Fair edition Wandelmagazine/Bike explorer

A combined edition of Wandelmagazine (Walking Magazine) and Bike Explorer was published especially for the Fiets en Wandelbeurs 2024 in Utrecht and Ghent. The special edition offered the opportunity to reach 150,000 cyclists and walkers in the Netherlands and Flanders. Media partner Virtùmedia send the one-off print edition of 25,000 copies to all subscribers of both magazines and it was of course also available to Fiets en Wandelbeurs visitors. A digital edition of the combination issue was also published and broadly distributed.

Poland theme country Fiets en Wandelbeurs Utrecht

Poland was the theme country of the Fiets en Wandelbeurs in Utrecht in 2024. On February 23, 24 and 25, the cycling and walking opportunities in that country were put in the spotlight in the theme country pavilion, in the Poland lecture room and in presentations. The theme country was also part of the extensive publicity campaign of the fair.

We carry on!

One thing is clear: we will continue to work to realize great events. Because cycling, hiking and e-bikes are now more popular than ever. Of course, those events cannot take place without your support and trust. No fairs without exhibitors; we need your participation to set up another great event!

Questions? Mail us at:


FWB logo 200px

The "Fiets en Wandelbeurs" (Hike & Bike Xperience) marks the start of a new hiking and cycling season in The Netherlands and Belgium. More than 850 exhibitors from the tourism, outdoor and cycling industry take part in it. They get to meet approximately 45,000 thrilled recreational hikers and cyclists.

E-bike Challenge logo 200px

Challenging test-tracks, a great collection of e-bikes, speed pedelecs and e-mountain bikes and full opportunities to present them to the public. This is what E-bike Challenge is about. It's a grand scale e-bike test-event, held in Belgium, the Netherlands and Minneapolis (USA). An event for anyone who is interested in buying an electrical bicycle.

fietsen testen op de E-bike Challenge

IBTC logo

The International Bike and hike Tourism Conference (IBTC) is our conference for cycling and hiking tourism professionals. The program is aimed at the exchange of knowledge, ideas and experiences to further develop this form of sustainable tourism.

The IBTC is a source of information, exchanges and inspiration in the field of active tourism.


logo Hicle Holidays

An initiative from Hicle; a site with the current holiday offer for cyclists and hikers. Safe and sustainable forms of recreation are in the spotlight.