Concept and figures

Comparing and testing e-bikes: that's what the E-bike Challenge is all about. And potential e-bike buyers are given plenty of space to do so in Flanders Expo! In addition to the large indoor test track for regular e-bikes, we are setting up a course especially for speed pedelecs.

E-bike Challenge is one of the few large-scale indoor events in Europe where consumers can try out electric bikes from dozens of brands. Only in this way can they find out which e-bike suits them best.

Your stand is adjacent to one of these tracks. For example, the visitor can obtain information about a model and then take a test ride immediately afterwards.

Target group

The visitors to our e-bike test events are genuinely interested in purchasing an electric bicycle. They are in the last phase of the purchasing process. The decision to buy an e-bike has already been made, the only thing that matters is which e-bike suits them best.

We set up a large scale publicity campaign in Belgium. The focus of this campaign, is not only the traditional 50 plus group, who primarily want to use e-bikes for recreational purposes, and daily use, but also younger consumers who are more interested in using e-bikes for travel between work and home, as well as part of their lifestyle.

Some figures

• 71% intend to purchase an e-bike within a year

• 49% decides on the purchase at the E-bike Challenge
   
• the average buying value is 3,240 euros, far above the average purchase amount for e-bikes in Belgium
   
• 81% are interested in an e-bike for recreational purposes
   
• 55% want to use it (also) for commuting and
   
• 38% (also) for functional purposes such as shopping