Outdoor Weekend Gent –
A new concept: more to experience, new audiences, more opportunities
From 2027 onwards, we will present our events at Flanders Expo under the name Outdoor Weekend Gent. The familiar Fiets en Wandelbeurs and E-bike Challenge brands will remain at the heart of the event. We are adding new activities that enhance the overall event experience, encourage visitors to spend more time exploring what the event has to offer, and appeal to a broader audience of outdoor enthusiasts. This creates even more opportunities for valuable interactions with consumers.
What’s new?
European Outdoor Film Tour (EOFT)
On Sunday, 21 February, the European Outdoor Film Tour (EOFT) comes to Flanders Expo. In one of the Flex halls, visitors can enjoy a selection of some of the most spectacular outdoor and adventure films currently being made, featuring stories of travel, cycling, mountaineering and expeditions that push the limits. This will bring an additional group of outdoor enthusiasts to Ghent. Anyone purchasing a ticket for the Film Tour will also gain access to the Fiets en Wandelbeurs and E-bike Challenge. The EOFT therefore adds extra appeal and brings a broader mix of visitors to Outdoor Weekend Gent.
Travellers’ Café – a meeting place for outdoor enthusiasts
New this year is the Travellers’ Café. It is the perfect place for visitors to meet, exchange experiences and share stories about cycling and hiking trips over a cup of coffee, tea, lemonade or a cold beer. Several times a day, the café will host an engaging pub quiz. The Travellers’ Café adds an extra social hub to the event and gives visitors even more reason to stay longer.
Bike check by the Ghent Bicycle Embassy
In collaboration with the City of Ghent, the Ghent Bicycle Embassy will be at the event. We invite residents of Ghent and the surrounding area to cycle to Flanders Expo. There, they can have their bikes checked and have minor repairs carried out immediately, paying only for the cost of materials. This provides an additional reason for local cyclists to visit the event, while also introducing them to the wide range of products and activities at Fiets en Wandelbeurs and E-bike Challenge.
Podcast on the show floor
In a pop-up studio on the show floor, visitors, volunteers and exhibitors will share their cycling, hiking and outdoor experiences. The best stories will be featured in podcast episodes that will remain available after the event. This creates extra buzz not only during the event, but also content that continues to showcase the themes, stories and participants of Outdoor Weekend Gent long after the event has ended.
We will continue to add new activities to this page throughout the year.
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The existing programme of activities at Fiets en Wandelbeurs and E-bike Challenge
Workshops on the show floor
Lectures in rooms
Indoor test track
Kids’ bike track
Info markets
Pilgrims’ Square
Demonstrations
Awards ceremony
What are the benefits for you as an exhibitor?
More visitors with diverse interests – not just cyclists and hikers, but also a broader and younger audience of outdoor enthusiasts.
Visitors stay longer – the film, Travellers’ Café, pub quiz and podcasts give visitors more reasons to spend more time at the event.
More opportunities for valuable contacts – visitors come not only to browse, but also to find inspiration, share experiences and explore their options.
Greater visibility for exhibitors – exhibitors can become part of the new activities, for example through the pop-up studio or Travellers’ Café.
A stronger overall experience – a more attractive and diverse event enhances the appeal of the show.
FAQ Outdoor Weekend Gent
Is Outdoor Weekend Gent a separate event? ↓
It is an umbrella term for Fiets en Wandelbeurs, E-bike Challenge, and a number of new activities. This umbrella brand will appeal to audiences who traditionally are less likely to visit Fiets en Wandelbeurs.
Can I register as an exhibitor for Outdoor Weekend Gent? ↓
No. Registration is through Fiets en Wandelbeurs or E-bike Challenge at the regular rates.
How will Outdoor Weekend Gent be promoted? ↓
Fiets en Wandelbeurs and E-bike Challenge will continue to be promoted through their established communication channels. In addition, Outdoor Weekend Gent will be promoted through channels that reach outdoor enthusiasts, such as those of the Flemish Climbing and Mountaineering Federation (KBF).
Where will Outdoor Weekend Gent take place? ↓
Outdoor Weekend Gent will take place in Hall 1 and the Flex halls at Flanders Expo Ghent, where Fiets en Wandelbeurs and E-bike Challenge will also be held.
Can I access all Outdoor Weekend Gent activities with one ticket? ↓
No. The European Outdoor Film Tour (EOFT) requires a separate ticket costing €19.50. This ticket also gives you access to the other activities, Fiets en Wandelbeurs and E-bike Challenge.
info/boeken bestemmingen
NL: 84% en BE: 91%
outdoorproducten en fietsen NL: 73% en BE: 70%
presentaties en workshops NL: 36% en BE: 43%
52% (Utrecht) en 49% (Gent) kocht of boekte iets op de beurs
promotie
Wij werken nauw samen met verenigingen, stichtingen, influencers, tijdschriften, kranten en socialmediagroepen. Zoals: NS, ANWB, DPG, Mediahuis, RouteYou en FietsActief.
Samen bereiken wij meer dan 5 miljoen potentiële bezoekers voor Nederland en België.
