E-bike Challenge, the ultimate test-e-vent
Challenging indoor test tracks, a wide range of e-bikes, and every opportunity to try them out — that’s E-bike Challenge, the event for Dutch and Belgian consumers exploring the purchase of an electric bike.
The Challenge is one of the few large-scale events in Europe where consumers can test electric bikes from dozens of brands indoors. The combination with the Fiets en Wandelbeurs (Hike & Bike Experience) draws additional visitors and creates a lively atmosphere on the exhibition floor.
Your stand borders one of the test tracks, allowing visitors to get information about a model and take a test ride right away.
New concept:
Outdoor Weekend Gent
From 2027 onwards, we will present our events at Flanders Expo under the name Outdoor Weekend Gent. The E-bike Challenge and Fiets en Wandelbeurs brands will remain at the heart of the event. We are adding new activities that enhance the overall event experience.
Early bird discount
Please note: early decision-makers benefit from a 10% discount on the bare floor space until 1 September 2026. This offer does not apply to stands in collective pavilions and cannot be combined with other discounts.
Aftermovie E-bike Challenge and Fiets en Wandelbeurs 2026
Photo impression Utrecht and Ghent
Join us!
Here are 5 smart reasons why
Reach a buying-minded audience
Meet thousands of visitors actively looking for their first or next e-bike. An ideal opportunity to generate leads.
Testing = convincing
Nothing is more persuasive than a test ride. Thanks to the extensive indoor test track, visitors immediately experience the power, comfort, and quality of your models.
Targeted marketing campaign at a prime location
Jaarbeurs Utrecht and Flanders Expo Ghent are centrally located and easily accessible A-locations in the Netherlands and Belgium.
Boost your visibility in the market
Establish a strong presence for your brand in the e-bike market – both at the event itself and through the media channels of E-bike Challenge/Hicle.
Reach additional target groups
The Challenge aligns perfectly in theme with the Fiets en Wandelbeurs – its visitors are also interested in e-bikes.
News
New concept: Outdoor Weekend Gent
From 2027 onwards, we will present our events at Flanders Expo under the name Outdoor Weekend Gent. The Fiets en Wandelbeurs and E-bike Challenge brands will remain at the heart of the event. We are adding new activities that enhance the overall event experience.
Successful opening of the cycling and hiking season in Ghent
Flanders Expo in Ghent once again hosted the E-bike Challenge in combination with the Fiets en Wandelbeurs.
E-bike Challenge scores with a successful edition in Utrecht
Cycling and walking remain as popular as ever, as was once again evident during the 2026 edition of the E-bike Challenge and the Fiets en Wandelbeurs at Jaarbeurs Utrecht.
Newsletter E-bike Challenge (English)
Register and stay up-to-date!
“The E-bike Challenge is a great event with fantastic test ride opportunities and direct interaction with our customers – perfect for kicking off the new season”
Timo Arlt, Riese & Müller
“Visitors will find inspiration here and the latest products to make their e-bike miles even more enjoyable.”
Patrick Eikeler, SKS Germany
