test ride at the E-bike Challenge Utrecht

E-bike Challenge goes Fast Forward

Jaarbeurs Utrecht will once again be the location for the E-bike Challenge Netherlands on 14, 15 and 16 February 2025, in combination with the Fiets en Wandelbeurs. After the successful 2024 edition, where we welcomed 24,112 visitors, we are looking forward to the event in 2025. For bicycle brands, the Challenge is an ideal opportunity to get in touch with consumers in the run-up to spring.

New halls

Since ‘our’ old halls are being demolished, we will be moving to new premises within Jaarbeurs in 2025. Hall 7 and part of Hall 8 will now be the domain of the event. And this is a positive development! The new halls look more spacious and modern than the old ones, which only benefits the image of the Challenge and the exhibitors.

exposant E-bike Challenge tells about the latest e-bike models

Fiets en Wandelbeurs

In 2025, there will also be a combination of an e-bike event with the Fiets en Wandelbeurs. Since the start of this combination in 2016, this has proven to be a golden marriage. Visitors to the Fiets en Wandelbeurs are also interested in electric bicycles and bicycle accessories. That is why they like to take a look at the ‘neighbours’. This will bring new target groups to your stand and create extra excitement on the Challenge exhibition floor. 

Indoor and outdoor track 

For the first time, visitors can not only test e-bikes on a large indoor track, but also on an outdoor track. This is a closed area, surrounded by Jaarbeurs buildings. This makes the test experience even more complete for the consumer. The outdoor course is connected to the indoor test track via a door. 

Theme Fast Forward 

The theme of the E-bike Challenge 2025 is ‘Fast Forward’. And we don't just mean the speeds that e-bikes and speed pedelecs can reach. The e-bike world is developing rapidly. Every year, brands present all kinds of innovations in the field of drive, gear systems, communication, etc. at the Challenge. For companies that will not quickly opt for a full stand, the Trends & Novelties zone is a great opportunity to show their innovations to the public at a budget-friendly price. 

More information about this zone can be found on this page. 

We look forward to welcoming you to the next edition of the E-bike Challenge in Utrecht on 14, 15 and 16 February 2025!