Promotional packages for advertisers

Reach your target audience by choosing one of the promotional packages below. Also see the statistics of the media channels.

Comfort

  • listing 1 product/service, featured on a separate page;

  • post on Facebook @hicletheworld and Instagram hicletheworld;

  • selection filters to quickly direct the site visitor to the offer;

  • content on Hicle Holidays is available online for 12 months.

Tariff: 150.00 euro (excl. 21% VAT).
 

Deluxe

  • listing 1 product/service featured on a separate page;

  • filters to quickly direct the site visitor to the offer;

  • 1 post on Facebook @hicletheworld and Instagram hicletheworld, shared on Facebook @fietsenwandelbeurs and @fietsenwandelbeursvlaanderen and Instagram Fietsenwandelbeursnederland and Fietsenwandelbeursvlaanderen;

  • item in consumer newsletter the Netherlands (16,000 readers) or Flanders (13,500 readers);

  • online lecture of up to 30 minutes (pre-recorded by the advertiser) or a live online workshop of up to 60 minutes. Both are widely advertised through the Hicle promotional channels;

  • content on Hicle Holidays is available online for 12 months.

Tariff: 495.00 euro (excl. 21% VAT).
 

Premium

  • listing 1 product/service, featured on a separate page;

  • filters to lead the site visitor quickly to the offer;

  • 1 sponsored post on Facebook @hicletheworld and Instagram hicletheworld, shared on Facebook @fietsenwandelbeurs and @fietsenwandelbeursvlaanderen and Instagram Fietsenwandelbeursnederland and Fietsenwandelbeursvlaanderen;

  • item in consumer newsletter Netherlands (16,000 readers) and Flanders (13,500 readers);

  • online lecture of max. 30 minutes (pre-recorded by advertiser) or a live online workshop of max. 60 minutes. Both will be widely announced through the Hicle promotional channels;

  • possibility to set up a giveaway;

  • possibility to offer a discount on a product/service of your choice;

  • final report;

  • publication of a blog on Hicleholidays.com (personal story);

  • content on Hicle Holidays is available online for 12 months.

Tariff: 1,650.00 euro (excl. 21% VAT).


 

Separate promotional items

It is possible to purchase separate promotional items outside the packages.
Prices: please see this page.
 

Theme country

For a period of 6 months, Hicleholidays.com is all about Theme country. The homepage is fully designed for it, with featured blogs and holidays, and images of the destination in question. The remaining content on Hicleholidays.com will be available for 12 months.

Each participating region/partner within this destination will have its own product page, with information about a route, for example, including an interactive map. In consultation, a special edition of the online magazine HicleZine can be published.

There are also options for giveaways and offering a complete program of lectures and workshops in an 'online presentation room'.

All Dutch and Flemish promotion channels of Hicle are activated to bring the destination in general, and the destination offer on Hicleholidays.com in particular, to the attention. Think, for example, of sponsored consumer newsletters and social media messages. But also promotion via third parties, as we work closely with relevant associations, foundations and media parties with a huge following. In this way we usually reach hundreds of thousands of committed cyclists and walkers.

Tariff on request.

Figures


Statistics Hicle Holidays
 

  • current number of monthly users on regular website: 17,000 on average;

  • expected total number of users on the regular site and the exclusive part of the site from April 2022 to April 2023: 60,000 – 100,000;


Additional promotion statistics
 

  • number of press contacts: 1,500;

  • number of readers of consumer newsletter Flanders: 13,500;

  • number of readers of consumer newsletter in the Netherlands: 16,000;

  • reach sponsored content through our social media accounts: 90,000.