Press and promotion

Newspapers

The national dailies and regional newspapers have discovered that the 'Fiets en Wandelbeurs' is an event that many of their readers are interested in. Cycling, outdoor sporting equipment and travel reportages by cycling and walking journalists will be prominent in the media in the run-up to the opening of the Fair. 

Magazines and online media

Favourable agreements have been made about coverage of our events with practically all of the well-known outdoor activities magazines, cycling magazines, publications about recreational walking and with websites and Facebook pages devoted to walking and cycling. Thereby enabling the right target audience to be reached.

Banner and Adwords campaign

In the weeks ahead of the Fairs we will be running an extensive banner campaign on relevant websites and a Google AdWords campaign.

Magazines and new media

The 'Fiets en Wandelbeurs' has made favourable agreements with all of the well-known outdoor sports titles, cycling & walking magazines and other relevant media about full-page advertisements and editorial attention for the event. This also applies to new media, such as websites, and social media. This will ensure that the right target audience is reached.  

Press releases

At appropriate times Press releases will be widely distributed, but in a well-targeted way. In the weeks leading up to the event, news related to the 'Fiets en Wandelbeurs' will be issued regularly. 

Social media

We use Twitter (@fenwbeurs), Instagram and Facebook intensively. Highlighting participants’ products, for example. 

Press presentations

We can offer rooms of various sizes and all facilities such as technical provisions as well as drinks and lunches. The ideal place for press presentations of product launches or other innovations.

Press events agenda

We will distribute a Press events agenda with an overview of news events and times, ahead of the Fair. Your presentation can also be included in this.

If you have any further queries please contact us: