Importance of 55+ is increasing

What we already knew at Hicle was confirmed by a study by the Dutch bank ABN Amro. The importance of people over 55 in the Netherlands for the tourism sector will increase significantly in the coming years. This group is not only wealthier than ever, but also more active and more eager to travel than it has been in the past.
According to the bank, holiday spending by people over 55 will increase from 7 billion euros in 2022 to 10 billion euros in 2027. There are plenty of opportunities for the tourism sector to capitalize on this trend. The majority of Fiets en Wandelbeurs visitors are over 55 and our event is an ideal opportunity to get in touch with this target group. 

More about our concept

Poland theme country in Utrecht

Poland is in the spotlight as the theme country of the Fiets en Wandelbeurs in Utrecht. Cycling and walking opportunities in that country are presented in the Poland stand with adjacent terrace, in the Poland lecture room and in the extensive publicity campaign of the fair. In this way we like to position the theme country as a paradise for cyclists and walkers in the Netherlands. Not only during the fair, but also in the run-up to the event and afterwards. (Photo: ©Polish Tourism Organisation)

Magazine launched for the Fiets en Wandelbeurs

A combined edition of Wandelmagazine (Walking Magazine) and Bike explorer will be published especially for the Fiets en Wandelbeurs 2024 in Utrecht and Ghent. The combined edition offers the opportunity to reach 150,000 cyclists and hikers in the Netherlands and Flanders! Media partner Virtùmedia sends the print edition of 25,000 copies to all subscribers of both magazines and it is of course also available to Fiets en Wandelbeurs visitors. A digital edition of the combi magazine will also be published. Exhibitors benefit from a special discount on rates, so don't let this unique opportunity pass you by.

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Promotional packages

Get more out of your fair participation through our promotional packages for exhibitors. An item in our newsletter, a dedicated page on our event website or attention for your product through our social media channels? It's all possible. You will immediately benefit from a discount on our services through our promotional packages.

To the packages

Participate now
 

Register quickly for our events in 2024 to be sure of participation! We have already received a significant number of registrations. We look forward to receiving your registration and are ready to assist you.