Why become the theme country
of the Fiets en Wandelbeurs?
As the theme country of the Fiets en Wandelbeurs, you are fully in the spotlight. It’s a unique opportunity to showcase your destination on a grand scale to an active and travel-minded audience. The theme country is an integral part of the Fiets en Wandelbeurs’ broad promotional campaign, reaching hundreds of thousands of cyclists and hikers in the Netherlands and Belgium.
Four outstanding reasons to become a theme country
1. Maximum visibility on the exhibition floor
As the theme country, you’ll have a prominent presence on the show floor. You’ll immediately attract the attention of over 40,000 visitors actively looking for new cycling and hiking destinations.
2. Extra exposure across all channels
Your destination takes center stage in newsletters, on social media, on the event website, in advertorials, advertisements, and the event magazine. This allows you to build brand awareness and reach well before the event even begins.
3. Inspire visitors through lectures
You’ll have a platform in the program to share your story with visitors—from routes and regions to unique experiences. This way, you connect with them both intellectually and emotionally.
4. Lasting impact on image and visitor intent
The exposure as a theme country has a lasting effect. You build a strong reputation as a cycling and hiking destination and keep your region permanently on the radar of active travelers.
Want to know more? Contact Stefan Maas
