Fiets en Wandelbeurs –
for over 20 years the compass for cycling and hiking inspiration
The Fiets en Wandelbeurs (Hike & Bike Experience) has been Europe’s leading event for cycling and hiking enthusiasts for two decades. Every year, visitors find inspiration in the large indoor bike track, the information markets, engaging lectures, and the wide range of destinations, routes, gear, and accessories.
Together, these elements form the beating heart of the fair: a place where plans are made, dreams take shape, and new adventures begin.
Join the editions in Utrecht and Ghent and connect with around 40,000 passionate cyclists and hikers who are genuinely interested in what the fair has to offer.
Aftermovie 2025
Photo impression Utrecht en Ghent 2025
Join us!
Here are 5 smart reasons why
Reach a sharply defined target audience
From avid cyclists to dedicated hikers – more than 40,000 enthusiasts attend the event in search of routes, unique trips, practical products, and fresh ideas.
Make your brand truly stand out
A stand, a presentation, a spot on a themed square – seize the opportunity to showcase your brand or destination in a creative and visible way.
Start the conversation
The fair is all about personal encounters. You talk directly to your potential customers, learn what matters to them, and build lasting relationships – even after the event.
Strengthen your network
From tour operators to outdoor brands and from bloggers to destinations – you’ll be surrounded by like-minded professionals. A perfect setting to forge new partnerships.
Combine inspiration with results
The Fiets en Wandelbeurs is more than just a fair – it’s an experience. Visitors come to get inspired and to make purchases. This way, you boost both your brand image and your sales.
“The event offers French destinations a unique opportunity to connect with motivated cyclists and hikers who are looking for an authentic experience of our country.”
Catherine Oden, Deputy Director of Atout France in the Netherlands
“Direct contact with visitors makes all the difference: we can truly listen, think along, and advise.”
Kirsten Boon, Fitál Vakanties
News
Hicle events in Utrecht draw huge crowds once again!
The recent edition of the Fiets en Wandelbeurs/E-bike Challenge at Jaarbeurs Utrecht was a great success; 24,165 cycling and hiking enthusiasts were scanned at the entrance.
Göta Canal Trail is Cycle Route of the Year 2025
This Swedish route along the Göta Canal, known for its 58 locks, was chosen by the cycling jury as ‘Best Cycle Route of 2025.’
Ieperboog Oost wins Hicle’s Walking Award
The West Flanders hiking network Ieperboog Oost has been named Hicle Hiking Route of the Year 2025. With 256 km of trails and paths, this fifteenth network is now the largest in the province.