Fiets en Wandelbeurs –
for over 20 years the compass for cycling and hiking inspiration
The Fiets en Wandelbeurs (Hike & Bike Experience) has been Europe’s leading event for cycling and hiking enthusiasts for two decades. Every year, visitors find inspiration in the large indoor bike track, the information markets, engaging lectures, and the wide range of destinations, routes, gear, and accessories.
Together, these elements form the beating heart of the fair: a place where plans are made, dreams take shape, and new adventures begin.
Join the editions in Utrecht and Ghent and connect with around 40,000 passionate cyclists and hikers who are genuinely interested in what the fair has to offer.
Aftermovie 2026
Photo impression Utrecht en Ghent 2026
Join us!
Here are 5 smart reasons why
Reach a sharply defined target audience
From avid cyclists to dedicated hikers – more than 40,000 enthusiasts attend the event in search of routes, unique trips, practical products, and fresh ideas.
Make your brand truly stand out
A stand, a presentation, a spot on a themed square – seize the opportunity to showcase your brand or destination in a creative and visible way.
Start the conversation
The fair is all about personal encounters. You talk directly to your potential customers, learn what matters to them, and build lasting relationships – even after the event.
Strengthen your network
From tour operators to outdoor brands and from bloggers to destinations – you’ll be surrounded by like-minded professionals. A perfect setting to forge new partnerships.
Combine inspiration with results
The Fiets en Wandelbeurs is more than just a fair – it’s an experience. Visitors come to get inspired and to make purchases. This way, you boost both your brand image and your sales.
“The event offers French destinations a unique opportunity to connect with motivated cyclists and hikers who are looking for an authentic experience of our country.”
Catherine Oden, Deputy Director of Atout France in the Netherlands
“Direct contact with visitors makes all the difference: we can truly listen, think along, and advise.”
Kirsten Boon, Fitál Vakanties
News
Top events in Utrecht attract large crowds
Cycling and walking remain as popular as ever, as once again became clear during the Fiets en Wandelbeurs and E-bike Challenge at Jaarbeurs Utrecht.
La Voie Bleue is Cycle Route of the Year 2026
This delightful route in eastern France may carry the honorary title of “best cycling route in Europe” for a year.
A walk around the Veluwe wins award
The authors Ad Snelderwaard and Menno Faber won the award for Hicle Walking Route of the Year 2026 with their guidebook “Een wandeling rondom de Veluwe” (A Walk Around the Veluwe). They were selected from a shortlist of six candidates.
Newsletter Fiets en Wandelbeurs (English)
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