E-bike Challenge, the ultimate test-e-vent
Challenging indoor test tracks, a wide range of e-bikes, and every opportunity to try them out — that’s E-bike Challenge, the event for Dutch and Belgian consumers exploring the purchase of an electric bike.
The Challenge is one of the few large-scale events in Europe where consumers can test electric bikes from dozens of brands indoors. The combination with the Fiets en Wandelbeurs (Hike & Bike Experience) draws additional visitors and creates a lively atmosphere on the exhibition floor.
Your stand borders one of the test tracks, allowing visitors to get information about a model and take a test ride right away.
Aftermovie E-bike Challenge 2025
Photo impression Utrecht and Ghent
Join us!
Here are 5 smart reasons why
Reach a buying-minded audience
Meet thousands of visitors actively looking for their first or next e-bike. An ideal opportunity to generate leads.
Testing = convincing
Nothing is more persuasive than a test ride. Thanks to the extensive indoor test track, visitors immediately experience the power, comfort, and quality of your models.
Targeted marketing campaign at a prime location
Jaarbeurs Utrecht and Flanders Expo Ghent are centrally located and easily accessible A-locations in the Netherlands and Belgium.
Boost your visibility in the market
Establish a strong presence for your brand in the e-bike market – both at the event itself and through the media channels of E-bike Challenge/Hicle.
Reach additional target groups
The Challenge aligns perfectly in theme with the Fiets en Wandelbeurs – its visitors are also interested in e-bikes.
“The E-bike Challenge is a great event with fantastic test ride opportunities and direct interaction with our customers – perfect for kicking off the new season”
Timo Arlt, Riese & Müller