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Successful 2024 edition of the Fiets en Wandelbeurs
and E-bike Challenge
With 24,112 visitors, the Fiets en Wandelbeurs and E-bike Challenge have had a successful edition in Jaarbeurs Utrecht.
The aisles were particularly busy on Friday and Saturday and many exhibitors had to answer a barrage of questions. As theme country, Poland was in the spotlight. For three days, Poland presented the most beautiful routes and areas in that country in a large stand on the exhibition floor and in a lecture room.

The E-bike Challenge was all about testing electric bicycles and speed pedelecs. Thousands of test rides were made on the latest models from more than 30 brands on the Shimano E-bike Track and Shimano Speed Pedelec Track in Hall 4 and Hall 2. The presentations in the E-bike Theater were well received; there was often a hedge of people around the theater because all the seats were occupied.
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We would like to thank our exhibitors, visitors and volunteers for the good atmosphere!
In 2025, we will move to halls 7, 8 and 9 within Jaarbeurs. These halls offer a larger exhibition surface than the current halls 2, 3 and 4. Please note the dates: February 14, 15 and 16, 2025.
Key figures:
Fiets en Wandelbeurs and E-bike Challenge
23, 24 en 25 February 2024, Jaarbeurs Utrecht
the Netherlands
Number of visitors to both events: 24,112
Number of visitors per day:
Friday: 9886 (41%)
Saturday: 8198 (34%)
Sunday*: 6028 (25%)
*on Sunday the fair closes two hours earlier than on Friday/Saturday
Exhibitors
Fiets en Wandelbeurs: 440
E-bike Challenge: 36
exhibition area: 23,000 m2
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