Put your e-bikes in the spotlight...

The test events E-bike Xperience and E-bike Challenge have been cancelled for this season. You can only visit a dealer by appointment. And this while the e-bike market is booming as never before. So how do you get your brand in the spotlight this spring so that it can be brought to the attention of a fast growing number of consumers who are interested in getting an e-bike but have no overview of what is on offer? Both in the Netherlands and Flanders??

This season, the Fiets en Wandelbeurs Online Experience will be filling the gap caused by the absence of live, physical events. “The great thing about the Fair concept, is that you can bring scores of relevant companies and organisations into a single hall,” says Nick Roodenburg, sales manager of Hicle Events. “The consumer gets as wide a view of what is available on the market as possible, and can ask questions directly. This can also be done at the Online Experience, with the help of advanced event-software.”

Interaction with visitors

Exhibiting at the online event is much more than just putting up a ‘digital company sign somewhere on the internet’. Visitors can actually navigate to a stand, where they can download a brochure with new models and watch video clips, for example. Nick: “In the stand they can ask exhibitors questions directly either in chats or video calls. They can also leave their contact details digitally, which makes it easy to collect leads.”
 

Test rides

While the test element cannot be replicated in the Online Experience, there are plenty of ways to do this after the event. “Some brands can organise test rides at visitors home addresses,” Nick adds. “Or you refer the visitor to the nearest dealer for a test ride. If a consumer takes up such an offer, you immediately know that they intend to buy an electric bicycle or a speed pedelec.”

On 23 and 24 April the Online Experience will spring into life. The stands and presentations can still be visited two weeks after the event, although the exhibitors and presentation people will no longer be present. Please see our website for the special package for suppliers of e-bikes. Or send a mail to sales@hicle-events.com.  

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