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Almost time for the 2024 edition
All signals are green for a successful 2024 edition of the Fiets en Wandelbeurs and E-bike Challenge in Jaarbeurs Utrecht and Flanders Expo Ghent.
Both events made a strong comeback in 2023 after a two-year absence due to corona. The public came en masse to these fairs; in total we welcomed more than 41,000 visitors. In the meantime, ticket sales are just as good as in 2023 and we hope to match or even exceed this number.
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Rock-solid combination
The combination of an e-bike test event with Fiets en Wandelbeurs Netherlands has existed since 2016. It started with E-bike Xperience, and as is now known, this year for the first time with E-bike Challenge; a title that we have also been using in Belgium and the US for some time. The unique design and concept remain unchanged. We also expect many thousands of test rides from consumers who are looking for your latest bicycle and e-bike models on the largest indoor bicycle course in the Benelux. Don't miss this opportunity and participate!
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Additional promotion before, during and after the events
Want to stand out with a logo on the floor plan, an item in our newsletter to more than 30,000 addresses, a page on the event website, posts in our socials or an advertisement on our website Hicleholidays.com? Before, during and after our events you can reach cyclists and hikers in The Netherlands and Flanders via our Hicle media channels. Interested? We would be happy to make you a proposal. For more information, mail to sales@hicle-events.com.
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Extensive media campaign
Together with our partners in The Netherlands and Flanders, we are conducting an extensive media campaign in the run up to the fair. With the help of DPG Media in The Netherlands and Belgium, ANWB, NS (Dutch Railways), Mashable, Wandelmagazine, Bike explorer, Electrified, FietsActief, Fietsersbond (Cyclists Union), de Vakantiefietser vzw, Grote Routepaden, Pasar, Orange and many other organizations, we reach millions of consumers in both countries. Naturally, this also leads to extra attention for our exhibitors!
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