February 19, 2023

Top weekend E-bike Challenge Ghent

After a three-year absence, the E-bike Challenge had a top edition at Flanders Expo in Ghent, in combination with the Fiets en Wandelbeurs. 15,266 tickets were scanned at the entrance, bringing the number of visitors back to pre-corona levels.
 
Busy aisles, well-attended lecture rooms, exhibitors who ran out of brochures after one day and had no time to eat because of the many questions that were fired at them. The conclusion after two days of the fair was that the E-bike Challenge and Fiets en Wandelbeurs are back on stage. Exhibitors noticed that relatively many newcomers came to their stand; people who had never been on a cycling or walking holiday before. An indication that the events also attract a new audience that has only recently discovered cycling and walking.

Riding on the large test track

Part of Hall 1 of Flanders Expo was reserved for the large bicycle/e-bike test track of E-bike Challenge. A unique setting for indoor cycling events in Belgium; you won't find this anywhere else in the country. Visitors could try out the latest e-bikes, speed pedelecs and trekking bikes from dozens of brands to their heart's content. They made many thousands of test rides and had plenty of room to compare the e-bikes and speed pedelecs.

Germany theme country

The visitors of the Challenge had also access to the Fiets en Wandelbeurs. Germany was in the spotlight as the theme country of this event. With the help of large screens, the country presented itself to the public, who could, among other things, fly virtually over the most beautiful nature reserves of our eastern neighbors. The lecture program of the Fiets en Wandelbeurs was also well visited, with over 50 presentations about cycling and hiking in Belgium and abroad.