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The International Bicycle Tourism Conference (IBTC)

Save the date IBTC 2021

The International Bicycle Tourism Conference (IBTC) had another successful edition on 27th & 28th of January 2021. All 150 available 'virtual' seats were occupied during this online event. 

The IBTC took place in the run-up to the 17th edition of the “Fiets en Wandelbeurs” (Hike & Bike Xperience), which will be held on Friday 7 en Saturday 8 May, 2021 in Jaarbeurs Utrecht (new dates!). 

Cycling boost due to the corona crisis

More than ever cycling was in the spotlights. The corona crisis has boosted bicycle use in Europe. Consumers are discovering the two-wheeler as a sustainable and relatively safe means of transport. Governments are building bicycle paths in the cities at an accelerated pace. Will bicycle tourism benefit from this? And does this development continue, or do we fall back into the old habits?

Attract cyclists to bicycle routes

Much attention was also being paid to the marketing of bicycle routes. A beautiful route does not automatically attract cyclists, it requires a well thought-out marketing plan. What resources can you use for this? How do you lure the cyclist? And does it make sense to put influencers on a bicycle, for example?

Please take a look at the IBTC presentations for more details.

Organization IBTC

The IBTC was organized by Hicle Events, the cycling and hiking specialist. See:
For whom is the IBTC interesting? Take a look at the main target groups.