Program IBTC online 2022

Lecture times: Central European Time (UTC + 1, time zone Amsterdam, Paris, Madrid etc.)
Lectures with similar colors take place simultaneously.
In all cases, these are online lectures and online roundtable discussions.

The main language during the IBTC program is English due to the international character of the participants. If a presentation is not in English, then a translation into English is available.  

Wednesday, January 19, 2022



09.30-10.15 Utrecht. Reason to cycle

Champ Bouwman, project manager Utrecht Marketing

Utrecht in the heart of the cycling Netherlands has become a cycle destination on its own. Dating back from the first official cycle path of the country to the upcoming start of La Vuelta in August 2022. Utrecht has a long history of cycling and has always highlighted cycling as an important part of continuous development in the city and the surrounding region. Learn more about what made Utrecht a reason to cycle, get to know what highlights not to miss and what we have planned to keep developing in a cycling way.

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09.30-10.15 9 iconic cycle routes: a new framework to promote Flanders as a cycle holiday destination

Johan Vanswijgenhoven, coordinator of the iconic cycle route project in Flanders, Belgium 

9 new iconic cycle routes to discover the best of Flanders by bicycle during a cycle holiday. The new iconic cycle routes offer the framework for a project of Visit Flanders and the five provincial tourist agencies to promote Flanders as a cycle holiday destination in close cooperation with the tourism sector, trade sector and cyclists as well.  ‚Äč

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10:30-11:15 Luxembourg – what it takes to be a successful cycling nation

Minister François Bausch - Deputy Prime Minister, Minister of Defence, Minister for Mobility and Public Works / Minister Lex Delles - Minister for Small and Medium-Sized Enterprises, Minister for Tourism 

Luxembourg strives to be a cycling nation, both for its citizens as well as tourists. The lecture will present the approach chosen by the Grand Duchy for expanding mobility and bicycle tourism through the development of infrastructures and the creation of key cycle events and services accommodating both target groups.

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11:30-12:15 A slow search for the rapid cycling change in European cities

Herbert Tiemens, Senior policy advisor of the City of Utrecht

Herbert cycled to Velo-city 2021 in Lisbon and visited several cities on the go. He noticed remarkable differences in the field of cycling infrastructure. 

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12:30-13:15 Methods and design of the future integrated cycle/hike network in Denmark

Marco Berends, project manager Danish Cycling Tourism

Denmark is developing a node network for cyclists, hikers and other outdoor users. How can we design an integrated strategy for an extended network, signage and route planner? The project, supported by the Danish Outdoor Council, is currently testing the first pilot network in four rural areas. We present our insights about its methods, insights and challenges.

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Roundtables program IBTC


13.30-14.30 Iconic cycle routes, how useful are they?  
Johan Vanswijgenhoven
Visit Flanders

Iconic routes have a special character and an above-average appeal to the holiday cyclist. In this way they contribute to the development of cycle tourism in a region or country. But what does it take to turn a route into an 'iconic route'? How do you approach such a project?

14:30-15.30 Keeping routes up-to-date on websites
Moderator Jeroen van Noort
Manager Route Bureau Utrecht 

Routes change after a while, this is unavoidable. Before you know it, there are outdated variants of a route on all kinds of websites. A central route database can prevent this. How could you set up something like that? What are the experiences so far?

14:30-15.30 How do you set up a cycle route network?
Moderator: Marco Berends
Project manager at Danish Cycling Tourism

More and more destinations are considering setting up a cycle route network. That's easier said than done. Who will place the signs and maintain the network? Is there a budget for a separate website and marketing? What pitfalls can you step into? In short: share your experiences and learn from others.


Thursday January 20, 2022



09:30-10:15 Development of bikepacking routes in Finland

Taneli Roininen, Project Manager of The Arctic Bikepacking Trail Projects, and Kristiina Vaano, Project Manager of the South Coast Bikepacking Trail Project

The recent development of bikepacking have led to partial transformation and growth of the  bicycle touring market. Finland and arctic areas have been recognized for their unique potential  for the development of the bikepacking based tourism. The Arctic Bikepacking Trail and The  South Coast Bikepacking Trail Projects are the first steps in developing a high quality nation-wide  bikepacking route network.

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10:30-11:15 Promoting tourism via recreational routes on digital platforms

Pascal Brackman, managing partner RouteYou

Recreational routes are a great way to promote tourism. Based on several great examples, we will dive into content marketing done via digital platforms such as RouteYou. How can you make best use of your content on these platforms? And what are the pitfalls? We will also look into the differences with more classic marketing methods on social media and the internet.    

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11:30-12:15 Cyclists love trains: challenges and opportunities for combining bicycles and trains in Europe

Ed Lancaster, EuroVelo Director at European Cyclists' Federation (ECF)

Last year, ECF released a new report: 'Cyclists love trains: An analysis of the bicycle friendliness of European railway operators'. This presentation will cover the main conclusions and recommendations of that report but also assess how the situation could evolve in the short to medium term.

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12:30-13:15 The Aragonese Cycling Strategy, rolling towards sustainable development

José Luis Soro Domingo, Minister for Territorial Structuring, Mobility and Housing in the region of Aragon, Spain

The Strategy is a working document with 25 strategies to encourage cycling in Aragon. At the moment, 3 specific lines of action are being carried out. The first one builds on cycle mobility in the Zaragoza Metropolitan Area, with interurban lanes and cycle paths; the second one builds on the development of cycling in Aragon; and the third one builds on cycling tourism as a way to stop depopulation.

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Roundtables program IBTC

13:30-14.30 Bicycles on the trains
Moderator Ed Lancaster   
EuroVelo Director at European Cyclists' Federation (ECF)

The train can play an important role in the development of bicycle tourism. Many cyclists like to make us of it. However, taking a bicycle on the train is often a hassle. Limited space, frequent transfers, too busy, difficult to make a reservation, etc. How can we improve this? And are there positive examples in Europe?

13:30-14.30 Social media & the promotion of routes
Moderator: Renske Swarts
Content marketeer at Red Online Marketing

Social media: almost everyone uses it. How can you reach this huge group of consumers when promoting cycling routes? Which social media channels do you use? How do you post effectively? And does such a social media campaign really yield results? A roundtable session where everyone can share their views on the subject.

14.30-15.30 Bikepacking, from niche to mainstream (NEW!)
Moderator: Taneli Roininen
Arctic Bikepacking Trial 

Cancelled: Cycle tourism as a booster for less developed regions (14.30)

14.30-15.30 How do I make cycling tourism top-of-mind among policymakers?
Moderator: Henk Swarttouw
Chairman European Cyclists' Federation (ECF)

The World Tourism Organization (UNWTO) identifies three major trends in tourism: domestic tourism, active travel and sustainable tourism. Cycle tourism ticks all three boxes. Nevertheless, it remains a major challenge to raise awareness of the (economic) importance of cycle tourism among policymakers and politicians at (inter)national and regional level. In this session we will discuss how we raise the profile of cycling tourism.