Program IBTC online 2021

Lecture times: Central European Time (UTC + 1, time zone Amsterdam, Paris, Madrid etc.)
Lectures with similar colors take place simultaneously.
In all cases, these are online lectures and online roundtable discussions.

The main language during the IBTC program is English due to the international character of the participants. If a presentation is not in English, then a translation into English is available.  


Wednesday, January 27, 2021

09:30-10:00 What are the cycling trends during and after Covid-19?

Wim Bot, policy officer national and international public affairs Fietsersbond (Dutch cyclists union)

Which cycling trends do we see caused by Covid-19? And will these trends continue after the corona crisis?

10:30-11:00  Brussels, a new cycling city

Frederik Depoortere, bicycle manager of the Brussels Capital Region

Brussels was not known as a bicycle-friendly city, but corona accelerates the process of change. Frederik Depoortere is in charge of the process.

11:30-12:00 LF Zuiderzeeroute (South Sea Route) 

Leon Hoogsteen, Product Development and PR officer at Landelijk Fietsplatform (Dutch national bicycle platform)
The LF Zuiderzeeroute is a new so-called Icon Cycle Route around a former inland sea in the Netherlands along many historic places. The route has been plotted and the signs are hanging, but how do you market this route? 

11:30-12.00 Cycling with a tent on the rear rack

Bert Sitters, travel journalist on a bicycle and jury member Bicycle route of the Year

Last summer there was a new hype: going on a cycling holiday with a tent on the rear rack. But it is not easy to find a suitable camping spot for cycling enthusiasts, what can we do about it?

12:30-13.00 Nature camping areas

Silvie Hermsen, Stichting De Groene Koepel (The Green Dome)

The nature camping sites affiliated with De Groene Koepel are ideal for cyclists who prefer rest and nature. These natural camping sites are mainly in the Netherlands, but how can these types of sites also be developed in other countries?

Roundtables program IBTC

14:00-14.20 How can we turn the corona crisis to our advantage?
Moderator: Ed Lancaster
EuroVelo Director at European Cyclists' Federation (ECF)

14:00-14.20 How do you develop bicycle tourism in a country or region?
Moderator Jeroen Stam   
Project Manager Cross-border Cooperation and Cycling/Hiking Trails Département du Nord (France)

14:30-14.50 How can we use the development of cycle paths as a boost for bicycle tourism?
Moderator Wim Bot 
Policy officer national and international public affairs Fietsersbond (Dutch cyclists union)

14.30-14.50 Sustainable tourism as a weapon against climate change
Moderators Monica Price - Experience Plus / Cycle Europe
Carlo Cascione – founder Salento Bici Tour / I SLOW YOU


Thursday January 28, 2021

09:30-10:00 Influencer marketing and bicycle routes

Sandrine Buffenoir, Marketing officer Atout France in Amsterdam

Influencer marketing is a relatively new form of marketing. How do you best put this into practice when promoting a route or region? With a number of practical tips. 

10:30-11:00 Iron Curtain Trail (Austria, Czech, Slovakia)

Daniel Mourek, EuroVelo member and Czech cycling route expert

Three different countries work together developing a route along a border that once separated East and West. How do you jointly do the marketing? The route is a Euregio Project. How will it continue when the incidental financing stops?

11:30-12:00 Brenta Cycle Route

Luca Chenet, marketing consulent and cycling enthusiast

The Brenta Cycle Route is a beautiful and comfortable route in the north of Italy, but unfortunately not sufficiently known internationally. How can this route put itself on the map?

12:30-13:00 La Dolce Via 

Lucile Clara, communication officer Ardèche Tourism

In 2020 proclaimed the Bicycle Route of the Year. A truly exceptionally beautiful route on a former railway line in the French Ardèche. Cooperation with a museum railway is important. How do you strengthen each other?

12:30-13:00 Loire à Vélo 

Estelle Vandenbroucque & Virginie Priou (Pays de la Loire and Centre-Val de Loire)

This route has been an absolute winner for years. People come to France from all over the world to cycle along the Loire. Cyclists welcome at the campsites is well organized. Bicycle transport on the trains is also perfectly organized. But how do you stay on top?

Roundtables program IBTC

13:30-14.30 How do you develop bicycle tourism in a country or region? (re-scheduled)
Moderator Jeroen Stam   
Project Manager Cross-border Cooperation and Cycling/Hiking Trails Département du Nord (France)

14:00-14.20 Tips & tricks about influencer marketing
Moderator Sandrine Buffenoir
Marketing officer Atout France in Amsterdam 

14:00-14:20 Managing international bicycle projects
Moderator Claudia Tscherne
Owner of Alps2Adria Touristik / advice and marketing Agentur Weitblick

14:30-14.50 Marketing challenge: how do you reach the bicycle tourist?
Moderator Marcel Baltus 
Owner Travel PR agency Baltus Communications