Program IBTC online 2021

Lecture times: Central European Time (UTC + 1, time zone Amsterdam, Paris, Madrid etc.)
Lectures with similar colors take place simultaneously.
In all cases, these are online lectures and online round tables discussions.

The main language during the IBTC program is English due to the international character of the participants. If a presentation is not in English, then a translation into English is available.  


Wednesday, January 27, 2021

09:30-10:00 What are the cycling trends during and after Covid-19?

Wim Bot, policy officer national and international public affairs Fietsersbond (Dutch cyclists union)

Which cycling trends do we see caused by Covid-19? And will these trends continue after the corona crisis?

10:30-11:00  Brussels, a new cycling city

Frederik Depoortere, bicycle manager of the Brussels Capital Region

Brussels was not known as a bicycle-friendly city, but corona accelerates the process of change. Frederik Depoortere is in charge of the process.

11:30-12.00 Cycling with a tent on the rear rack

Lecturer follows

Cyclists on long-distance routes like to camp during their tour. Unfortunately, many campsites are not suitable for cyclists. In France, this even applies to a number of campsites with the Accueil Vélo label (cyclists welcome). How do you get campsites suitable for cyclists?

12:30-13.00 Nature camping areas

Bibi van der Sprong, Communication & Marketing officer Stichting De Groene Koepel (The Green Dome)

The nature camping sites affiliated with De Groene Koepel are ideal for cyclists who prefer rest and nature. These natural camping sites are mainly in the Netherlands, but how can these types of sites also be developed in other countries?

Round tables program IBTC

14:00-14.20 How can we turn the corona crisis to our advantage?

14:00-14.20 How can we use the development of cycle paths as a boost for bicycle tourism?

14:00-14.20 How do you develop bicycle tourism in the interior?

Thursday January 28, 2021

09:30-10:00 Influencer marketing and bicycle routes

Sandrine Buffenoir, Marketing officer Atout France in Amsterdam

Influencer marketing is a relatively new form of marketing. How do you best put this into practice when promoting a route or region? With a number of practical tips. 

10:30-11:00 Iron Curtain Trail (Austria, Czech, Slovakia)

Daniel Mourel, EuroVelo member and Czech cycling route expert

Three different countries work together developing a route along a border that once separated East and West. How do you jointly do the marketing? The route is a Euregio Project. How will it continue when the incidental financing stops?

11:30-12:00 LF Zuiderzeeroute (South Sea Route) 

Leon Hoogsteen, Product Development and PR officer at Landelijk Fietsplatform (Dutch national bicycle platform)
The LF Zuiderzee Route is a new so-called Icon Cycle Route around a former inland sea in the Netherlands along many historic places. The route has been plotted and the signs are hanging, but how do you market this route? 

11:30-12:00 Brenta Cycle Route

Luca Chenet, marketing consulent and cycling enthusiast

The Brenta Cycle Route is a beautiful and comfortable route in the north of Italy, but unfortunately not sufficiently known internationally. How can this route better put itself on the map?

12:30-13:00 La Dolce Via 

Lucile Clara, Communication officer Ardèche Tourism

In 2020 proclaimed the Bicycle Route of the Year. A truly exceptionally beautiful route on a former railway line in the French Ardèche. Cooperation with a museum railway is important. How do you strengthen each other?

12:30-13:00 Loire à Vélo 

Estelle Vandenbroucque & Virginie Priou (Pays de la Loire and Centre-Val de Loire)

This route has been an absolute winner for years. People come to France from all over the world to cycle along the Loire. Cyclists welcome at the campsites is well organized. Bicycle transport on the trains is also perfectly organized. But how do you stay on top?

Round tables program IBTC

14:00-14.20 Tips & tricks about influencer marketing

14:00-14.20 How do you acquire sponsors for your routes?

14:00-14:20 Managing international bicycle projects