Theme country

Theme or guest country at the "Fiets en Wandelbeurs" is a complete package comprising a comprehensive presentation on both days, and a comprehensive publicity and promotion package in the run-up to the two days of the Fair.

Each year the ‘Fiets en Wandelbeurs’ highlights a different theme country. 

The presentation comprises:

  • A plaza that recreates the ambiance of the country with a large cafe terrace. The space for this is courtesy of the Fair’s organisers.
  • All of the stands that provide information about the theme country surround the plaza, so visitors can get a complete information package.
  • Regional specialties from the country in question are served on the terrace.
  • Information market with cyclists and walkers who know the country well. It is this first hand knowledge of the travelers that adds significant value to the information.
  • Exhibition space where photographers can present striking images of the theme country.
  • Lectures on the theme country included in the program of lectures given.

The publicity and promotion comprises:

  • Displaying the country’s logo and its ‘Theme country’ status in the advertisements and other publicity for the Fair.
  • Special page on the Fair’s website with comprehensive information on the presentation at the Fair, but also about the theme country itself and with links to relevant websites.
  • Comprehensive announcement in the Fair Gazetteer handed out to all visitors.
  • In consultation with the editors of our media partners editorial attention in several media.
  • Maximum effort by the Fair’s organizers to generate as much free publicity as possible in the media.
  • Special attention in the Fair’s press releases.

Furthermore, we are always open to new ideas and suggestions. The combination of all these components ensures that the Theme country will be clearly positioned as an outstanding destination for cyclists and walkers.

If you are interested or would like more information, please do not hesitate to contact us.