Three events attract more than 41,000 visitors

More than 41,000 enthusiasts visited the combination of E-bike Xperience, Fiets en Wandelbeurs and Bike MOTION Benelux in 2020. For three days, Jaarbeurs Utrecht offered a huge range of e-bikes, (sports) bicycles, active holidays and outdoor equipment.

Despite all the news about the spread of the coronavirus, it was a successful start of the cycling and hiking season. Visitors on the exhibition floor dealt with the threat of a pandemic in a remarkably relaxed manner. Face masks were only sporadically detected. The percentage that bought a ticket but did not show up was somewhat higher than usual, but the vast majority were not deterred.

Strong line-up

The Xperience again had a very strong line-up in 2020. Almost all relevant brands for the Dutch market presented themselves in Jaarbeurs. Tens of thousands of test rides were made on the large bicycle course. The exhibitors and the organization could therefore look back on three successful days.